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About Direct Lendings

Private Direct Lendings, Inc. (DBA Direct Lendings) operates directlendings.com, a platform designed to help real estate investors and mortgage brokers find reputable, direct private lending companies (aka hard money lenders) throughout the United States. Our site shares lots of information about private mortgage lending and offers an easy way for people to connect with lenders directly. We do not originate loans and do not get involved in transactions. We are based in Silicon Valley, but we do business throughout the United States.

What we offer

The lenders featured on our site offer a wide range of loan products, including bridge loans, equity cash-outs, fix & flip financing, value-add, ground-up construction, and rental property loans. Loan amounts range from $75,000 to $50 million, catering to both residential investment properties and commercial real estate. While private lending typically focuses on short-term financing (less than 2 years), many of our lenders also offer long-term, 30-year DSCR loans for rental properties, as well as select options for permanent commercial real estate financing. We only do business with professional lending companies, not individual investors. There are several key reasons that people love our site…

  • Time Saving – Users can quickly find, compare and connect with several companies in one place rather than browse multiple sites
  • Free Information – Users see a detailed profile of each company with lending guidelines and background information
  • Unique – One of the few sources of reputable private lenders, mortgage funds and direct hard money lenders all in one place
  • Ease of Use – Users are not required to register
  • Deal Samples – One of the few sites that consistently publishes funded loan transaction summaries

A Valuable Resource

Rather than functioning as a tech-driven platform or web application, directlendings.com is designed to be a straightforward, information-rich resource. Our focus is on providing clear, reliable information to help real estate investors and mortgage brokers make informed decisions about private lending options, without the complexities or barriers of traditional online tools.

How It Works

Users can browse lender profiles and choose how they contact each lender - phone call, simple email form, or loan request. The loan request is a comprehensive form which can be submitted to one lender, or multiple lenders. Users also have the option to request lender recommendations. We would review the loan request and invite a few select lenders that we feel may be a good fit.

Our platform is open and easy to use for anyone seeking private lending options. There's no requirement to sign up or share personal contact details to browse our site. The companies listed on our platform compensate us for their visibility, allowing visitors to access all information and resources free of charge. We currently have around 75 lenders listed on the platform but we have developed relationships with 300+ lenders that are not listed to the public.
Our Mission

Direct Lendings's mission is to serve as a trusted and comprehensive resource for real estate investors and mortgage professionals seeking direct private lending solutions across the United States. We are dedicated to connecting our users with reputable lenders while providing valuable insights and educational content about the private lending industry. Our goal is to empower our audience with the knowledge and connections they need to make informed financial decisions, ensuring our platform remains a vital source of information and support in the private mortgage lending market. We are constantly evolving to meet the needs of our audience and aim to streamline the process of making lender connections.

Our Values

At Direct Lendings, we are driven by a commitment to integrity, trust, and knowledge. These core values shape every aspect of our platform and our relationships with both users and lenders. Integrity First: We only partner with reputable lenders who practice honest and responsible lending. We do not tolerate unethical practices or bad actors within our network. Trust and Accountability: We believe in building trust through transparency. Every lender on our platform undergoes a thorough vetting process, and whenever possible, we meet them in person. Empowerment Through Knowledge: We are dedicated to empowering the public with the information and insights they need to make informed financial decisions.

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Our Vision

Our current platform is a valuable resource for thousands of people seeking private lending companies. However, we recognize some inefficiencies in the process. Before contacting lenders, borrowers need to confirm whether their loan request is feasible. The way it works now, users must sift through lender profiles to determine if their request fits the lender's criteria. This often leads to calling or emailing multiple lenders just to get answers - an inefficient and time-consuming process. While we offer a Loan Request system designed to streamline this, it still requires manual review and response from our team, causing delays. This process can and should be automated.

With advancements in Artificial Intelligence, we now have the opportunity to solve this issue. We are developing the Direct Lendings AI platform, an intelligent solution that will instantly evaluate loan requests for private mortgage lending. It will integrate seamlessly with our extensive lender database to provide real-time recommendations. We expect to launch in mid-2025, transforming the way our users find and connect with lenders, saving them time and effort.

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Message From The Founder

"I'm Rocky Butani, founder and CEO of Direct Lendings. I built the first version of directlendings.com in 2010, starting off with just 5 lenders. When I started this business, my goal was to build a website where people can research and connect with reputable private mortgage lenders. We are not trying to list every single private or hard money lender in the country, so we list a select number of companies and we require them to provide a lot of details about their company and lending guidelines. In fact, we provide more information about lenders than you would typically find on their own websites.


Additionally, we make a big effort to vet every private lending company prior to listing them on our site and won't tolerate any bad actors, no matter how much they are willing to pay us. I strive to meet all the lenders in person. I attend a lot of events where I shake hands with lenders and keep up-to-date on what's happening in the industry. Over the years I've taken time to visit many lenders' offices throughout the country. While this takes a considerable amount of effort, relationships are the aspect of this business which I enjoy the most.


Our relationships can benefit anyone who visits directlendings.com. Whether you're a real estate investor, mortgage broker, direct lender, capital provider, mortgage investor or service provider, we look forward to being your go-to resource for everything related to private mortgage lending."

Recent Name Change

Our company, Private Direct Lendings, Inc., began operating under the name "Direct Lendings" in 2023, and by early 2024, we obtained a federal trademark for this name. The change reflects our plans to expand beyond private mortgage lending. In the near future, our platform will include lenders offering permanent financing for multifamily and commercial real estate. Additionally, we will expand into small business financing, which falls outside of private lending. We may launch additional websites to cater to these new areas, such as BusinessLenderLink.com, MultifamilyLenderLink.com, etc.