What we offer
The lenders featured on our site offer a wide range of loan products, including bridge loans, equity cash-outs, fix & flip financing, value-add, ground-up construction, and rental property loans. Loan amounts range from $75,000 to $50 million, catering to both residential investment properties and commercial real estate. While private lending typically focuses on short-term financing (less than 2 years), many of our lenders also offer long-term, 30-year DSCR loans for rental properties, as well as select options for permanent commercial real estate financing. We only do business with professional lending companies, not individual investors. There are several key reasons that people love our site…
- Time Saving – Users can quickly find, compare and connect with several companies in one place rather than browse multiple sites
- Free Information – Users see a detailed profile of each company with lending guidelines and background information
- Unique – One of the few sources of reputable private lenders, mortgage funds and direct hard money lenders all in one place
- Ease of Use – Users are not required to register
- Deal Samples – One of the few sites that consistently publishes funded loan transaction summaries
How It Works
Users can browse lender profiles and choose how they contact each lender - phone call, simple email form, or loan request. The loan request is a comprehensive form which can be submitted to one lender, or multiple lenders. Users also have the option to request lender recommendations. We would review the loan request and invite a few select lenders that we feel may be a good fit.Our platform is open and easy to use for anyone seeking private lending options. There's no requirement to sign up or share personal contact details to browse our site. The companies listed on our platform compensate us for their visibility, allowing visitors to access all information and resources free of charge. We currently have around 75 lenders listed on the platform but we have developed relationships with 300+ lenders that are not listed to the public.
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Our Mission
Direct Lendings's mission is to serve as a trusted and comprehensive resource for real estate investors and mortgage professionals seeking direct private lending solutions across the United States. We are dedicated to connecting our users with reputable lenders while providing valuable insights and educational content about the private lending industry. Our goal is to empower our audience with the knowledge and connections they need to make informed financial decisions, ensuring our platform remains a vital source of information and support in the private mortgage lending market. We are constantly evolving to meet the needs of our audience and aim to streamline the process of making lender connections.
Our Values
At Direct Lendings, we are driven by a commitment to integrity, trust, and knowledge. These core values shape every aspect of our platform and our relationships with both users and lenders. Integrity First: We only partner with reputable lenders who practice honest and responsible lending. We do not tolerate unethical practices or bad actors within our network. Trust and Accountability: We believe in building trust through transparency. Every lender on our platform undergoes a thorough vetting process, and whenever possible, we meet them in person. Empowerment Through Knowledge: We are dedicated to empowering the public with the information and insights they need to make informed financial decisions.
Our Vision
Our current platform is a valuable resource for thousands of people seeking private lending companies. However, we recognize some inefficiencies in the process. Before contacting lenders, borrowers need to confirm whether their loan request is feasible. The way it works now, users must sift through lender profiles to determine if their request fits the lender's criteria. This often leads to calling or emailing multiple lenders just to get answers - an inefficient and time-consuming process. While we offer a Loan Request system designed to streamline this, it still requires manual review and response from our team, causing delays. This process can and should be automated.
With advancements in Artificial Intelligence, we now have the opportunity to solve this issue. We are developing the Direct Lendings AI platform, an intelligent solution that will instantly evaluate loan requests for private mortgage lending. It will integrate seamlessly with our extensive lender database to provide real-time recommendations. We expect to launch in mid-2025, transforming the way our users find and connect with lenders, saving them time and effort.

Message From The Founder
Additionally, we make a big effort to vet every private lending company prior to listing them on our site and won't tolerate any bad actors, no matter how much they are willing to pay us. I strive to meet all the lenders in person. I attend a lot of events where I shake hands with lenders and keep up-to-date on what's happening in the industry. Over the years I've taken time to visit many lenders' offices throughout the country. While this takes a considerable amount of effort, relationships are the aspect of this business which I enjoy the most.
Our relationships can benefit anyone who visits directlendings.com. Whether you're a real estate investor, mortgage broker, direct lender, capital provider, mortgage investor or service provider, we look forward to being your go-to resource for everything related to private mortgage lending."
LendingOne
Boca Raton, FL
"Direct Lendings has been a great resource for connecting lenders with potential borrowers. I have found that the clients that have reached out to me have been a much better fit for our funding platform vs other sources. The technology behind PLL has been very helpful and has made my job much easier as an originator. PLL has been a fantastic partner for us. They have spent a lot of time, effort and energy in improving the platform over the years. PLL is a great resource for lenders and borrowers when searching for funding for their next real estate project."
S&L Capital Group
Encinitas, CA
"Direct Lendings has been an amazing resource to us over the years. The Company is always evolving to not only bring more borrowers/lenders together across the country, but to also improve the quality of loan products that are available on the platform. Anyone can bring borrowers/lenders together with tech, but Rocky Butani brings a human aspect to the industry that I feel has been pushed to the side over the past few years. He takes the appropriate steps to vet his lenders and truly works hard to meet them in person. I have known Rocky since about 2014 and his character, transparency and accessibility have not waivered one bit. He is a true connector in the industry and brings far more value to the table than his competitors. Reviews are great but don't take my word for it. Give him a call or email with a question and see how quickly he gets back to you. Thank you to Direct Lendings and Rocky for all that you do."
Nationwide Mortgage
San Jose, CA
"This is the best and frankly only service of its kind! If you need a lender for your Private or Hard Money Loan, Nationwide, you'll be so happy you found Direct Lendings, I am!"
Nam Pham
Pacific Private Money
"We've been listed on directlendings.com for years and have greatly enjoyed the relationship. The PLL team is always super responsive to requests, and the site delivers. We receive quite a few leads each month and the information captured is thorough. We look forward to continuing to work with Direct Lendings!"
Liquid Logics
Kansas City, MO
"This is the highest quality directory and referral services in the private lending industry period! The content, the list and the education Rocky provides are next to none and certainly present our industry as it ought to be presented. Every effort is made beyond just a listing site to vet every listing. You will not find a substandard entry here."
Siva U.
Sunnyvale, CA
"Direct Lendings has been an invaluable resource for me. Without any fee or commitment, they provided lots of information about private mortgage lending and connected me with reputable lenders that were able to assist with my investments."
Angela Vannucci
Blackburne & Sons
"I think the most beneficial aspect of Direct Lendings, is that the leads are relevant to our lending programs. Contrary to other lead generating sites, when people come to this site, they are already aware they need private-money and are not "sticker-shocked" to learn of our rates and terms. This saves time for our loan representatives and we all know, time is money. In the few months that Blackburne & Sons has been listed as a lender on Direct Lendings, we have already closed two loans where the lead was generated from their site. And, with that, we look forward to seeing what the future holds for us with Direct Lendings!"
Perry Cooper
The REO Group
"Direct Lendings has been an invaluable source of leads for my organization. I have been utilizing the website since 2014. Through utilization, I have been able to meet various Hard Money Brokers that have been able to provide me with the exact types of deals that my company is looking to invest in. Additionally, the website provides me with valuable market information that allows me to adjust our parameters constantly. I highly recommend anyone to use PLL."